Synergy Sync
SYNC CONSULTING

Build the system to execute your strategy.

Sometimes the problem isn’t the people. It’s how the work gets prioritized, tracked, and executed. I bring Fortune 500 business systems to growing companies and build them into how your teams actually work.

Suken working through priorities with a client at an impact board

Sound familiar?

  • Every team runs its own version of planning, tracking, and problem-solving.
  • You have dashboards, but metrics rarely turn into decisions.
  • Big initiatives stall between departments.
  • Launches and Go-to-Market initiatives don’t have the expected impact.
WHAT I BUILD

Three areas of focus

A · LEAD OFFERING

Business Systems and KPI Management

A structured, repeatable way to turn metrics into action: what to do next, who owns it, and how you follow through. Includes problem-solving methods that get to root cause instead of patching symptoms.

Outcome: performance improves because teams prioritize value-driven work
B

Commercial Strategy and Execution

Voice of customer, value proposition, go-to-market, and lead management that connect marketing and sales to revenue, plus a launch process that delivers.

Outcome: more revenue through customer-focused innovation
C

Cross-Functional Alignment and Project Management

Visual management and program management tools that align departments, create accountability, and keep the most important initiatives on schedule.

Outcome: more on-time delivery and better collaboration
PROVEN IN THE FIELD

I’ve run these systems, not just studied them.

At Nobel Biocare I oversaw an $800M portfolio, built a centralized global marketing team, and led a Launch Excellence process behind the biggest first-year innovation revenue in company history. That work ran on business systems like Voice of Customer, Value Prop, Go-to-Market, and Visual Management.

$800M
portfolio overseen
Record
first-year innovation revenue in company history
20 yrs
leading strategy, programs, and cross-functional teams
FROM PEOPLE WHO’VE WORKED WITH ME
“I highly recommend Suken to any company seeking to cut through the complexity and implement sustainable, productive structures that enable measurable results.”
Rachel Wytko · VP Marketing, Liquidity Services
“He has a unique ability to ask the right questions to analyze a situation, get to the root cause and to help strategize countermeasures that help set up a team to win.”
Scott Ryan · Sr Director and Head of Marketing, Nobel Biocare
“Suken is one of the strongest commercial leaders I have interacted with. He is a strategic thinker and problem solver and an asset to any commercial organization.”
Lawrence Chua · Sr Director, Commercial Operations and Analytics, Nobel Biocare
“He is an executive thinker. He sees the 10K view quickly and is able to solve problems with long-term solutions.”
Mark Palmer · VP and GM, Henry Schein

On its own, or paired with leadership development

Engage me for consulting alone, or combine it with a leadership program so your systems and the leaders who run them improve together.

See Leadership Programs →

Ready to build the system behind your strategy?

Tell me where execution is breaking down. I’ll follow up personally.

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